Friday, July 2, 2010

Broad Street/Jackson Ward/Pop-up Shops

One of my favorite areas of Richmond is called Jackson Ward.. It‘s just North of Broad street, which at one point was the epicenter of Richmond retail and commerce. It’s about 10-block area that following the civil war became an epicenter of entrepreneurism/music/culture. I spoke to someone recently compared it to the Harlem during the renaissance of the 1920s/30s. One of the most interesting aspects of Jackson ward is the architecture that is a mixture of residential and retail from the 1850s-1920s. It has fallen on hard times over the last quarter of a century, but over the last 5 years and group of art galleries/developers/restaurateurs have moved in and have managed to stimulate a small revival. A First Friday’s Art Walk now brings thousands of residents to the area the first Friday of the month.

So we decided to get involved and throw together a pop-up store a couple of Friday’s back. We had a couple of coolers of Urbock Stout (Bacon Beer) left over from a beer tasting a few of weeks back and set up shop for the evening. We teamed up with Eurotrash, which in my opinion is the best woman’s boutique in the city, and threw a party. We had an open bar and appreciated the chance to put some volume behind the new Black Keys album and some early Elmore James that’s been on repeat for the better part of a year. About 200 people come through door. A good night….

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