Summer Shoot

We’re a young business and the idea of paying top dollar for models is not necessarily appealing. So you will have to forgive us for the shots of with cut off heads/faces, which are all of our friends/wives/etc.. But, in all honesty, with photography I prefer to focus on the product. The shots of Mathew McConaughey, shirt off, staring at you from the pages of GQ has always prompted me to put down the magazine rather than pick up the product.

That being said, we needed some photography and someone to wear the shirts. So about a month ago I was at an engagement party for a good friend and struck up a conversation with his father who is old neighbor of mine. Halfway through a casual conversation, it stuck me that he would be a great fit for the shoot. A fact, that I quietly mentioned to my girlfriend, who then proceed to tell him that “I wanted to take his photo”…. a comment that prompted a defense that its not as creepy as she made it sound….a point that was followed by awkward silence and another trip to the bar.

But, he had such a great look that I followed up a couple of weeks later and he agreed to give it a try. And I could not be more pleased with the result. We spent the afternoon in Jackson Ward (see below) and he was a natural. At the end of the shoot our photographer basically asked if he could represent him...

Thanks to Mr. Banks of Banks Coin Laundry and Chris from Comfort for letting us their space. The shoot was followed by dinner at the latter, which is quite possibly the best restaurant in Richmond.